Cxp Analytics · AI conversation analytics for the channel

Help your customers unlock the value hidden inside every conversation.

Add AI-powered conversation analytics to your portfolio. Fully white-labelled, simple to sell, easy to deliver — and a new recurring revenue stream from customers you already have.

Trusted by partners across the UK channel
Babble Connect365 Pure Cloud Aquarius
Why it's different

Two reasons partners say yes

Works with any CCaaS provider

No rip-and-replace. No vendor lock-in. Cxp Analytics layers AI intelligence on top of whatever platform your customers already run — so you can sell it across your entire base, not just one stack.

Unlocks revenue you didn't know existed

Continuous, objective analysis surfaces natural upsell conversations and unmet needs inside your customers' interactions — turning everyday conversations into new recurring revenue and stronger retention for you.

The opportunity

Your customers are sitting on insight they can't see

Businesses capture thousands of conversations every month — but traditional Quality Assurance manually reviews less than 5% of them. Critical interactions go unmonitored, compliance risk grows, and coaching is slow and subjective.

Cxp Analytics changes the maths: AI captures and scores 100% of interactions against consistent criteria — analysing words, tone and emotion for both agent and customer. No extra headcount required.

< 5%
of interactions reviewed by traditional, manual QA
100%
analysed automatically by Cxp Analytics — objective, consistent, continuous
Three reasons to choose Cxp Analytics

Built for the channel

Tangible impact

Every conversation turned into structured insight — without manual listening. Help leaders spot trends, coach teams objectively and strengthen compliance.

A true partner

Your customers see you as a trusted technology advisor who delivers continuous insight — focused on the outcomes that drive their business goals.

Growth via upsell

Continuous objective analysis fuels natural upsell conversations — meaning more opportunities to drive MRR across your customer base.

Comprehensive feature set

One platform. Infinite possibilities.

Everything your customers need to turn every conversation into business intelligence — packaged turnkey, ready to sell.

Voice today, with email and web chat ingestion on the roadmap.

Categorisation & topics

Topic identification shows what really drives conversation volumes.

Conversation summarisation

Concise summaries for quick review of contents and key points.

Sales effectiveness

Understand the drivers of sales performance to optimise process and training.

Issue resolution

Identifies whether interactions were resolved — and analyses why when they weren't.

Compliance & adherence

Automate compliance checks and flag risk keywords to reduce regulatory risk.

Quality assurance

Automated agent scoring and performance-management insight.

Voice of the customer

Automatically assess the KPIs influencing NPS and satisfaction.

Behaviour predictions

Identify the likelihood of callbacks or potential complaints.

Dissatisfaction analysis

Spot when customers are unhappy and why — enabling corrective action.

Emotion & sentiment

Assess customer and employee emotion — stress, empathy and energy.

Conversation transcription

Complete transcript of every interaction with speaker identification.

Profanity detection

Flag keywords for rapid review of difficult interactions.

Ready to add this to your portfolio?

Become a partner →
How it works

Simple, secure, turnkey

Deep insight from conversations — without complex setup or integration. The platform extracts insight from the previous day's conversations: recordings, transcripts and metadata.

Voice today, with email and web chat ingestion on the roadmap.

1

Data collection

Front and back-office conversations imported for secure storage and transcription.

2

Transcript processing

Advanced engine converts audio to text while keeping speaker identification.

3

AI analytics

Audio, transcription and metadata reviewed for a comprehensive assessment.

4

Business intelligence

Actionable insight delivered via intuitive BI dashboards.

AI designed and built for partners

Simple to sell. Easy to deliver.

Why partners choose TelXL

  • A future-proof addition to your portfolio, aligned with growing AI demand
  • Fully white-labelled — extend your own brand to the solution
  • Simple pricing — only pay for what customers use
  • No upfront spend or supplier tie-in — structure customer contracts your way
  • Drive MRR, margin and loyalty with additional products
  • Sales, presales and marketing support to accelerate time-to-revenue
  • Works across every CCaaS platform — no vendor lock-in

Your customers benefit too

  • Continuous improvement — they never miss a significant issue
  • Easier first-contact resolution for common enquiries
  • Test and learn new technology faster, without disrupting operations
  • Reduced operational cost and pressure on human QA
  • Improved customer and employee experience across all touchpoints
  • Secure, encrypted, GDPR-ready cloud environment
  • AI innovation without heavy investment
Sector-ready

Industry-specific value, from a single platform

Financial services

Evidence disclosures, consent and supervision — replacing reactive sampling with audit-ready proof.

Insurance

Prioritise high-value, high-risk interactions — surfacing fraud signals and compliance gaps faster.

Legal

Protect confidentiality, capture billable time accurately and assemble disclosure evidence quickly.

Travel & hospitality

Surface issues quickly to reduce complaints, refunds and customer churn.

Education

Improve communication, highlight wellbeing concerns and support safeguarding.

BPOs

Deliver consistent service and SLA performance — and evidence the value added per campaign.

"TelXL's AI portfolio is enabling us to have entirely new conversations with both existing customers and prospective clients. The ability to introduce powerful AI capabilities without requiring customers to replace their current technology has been a genuine differentiator for our business."

Jamie Lake, CEO, Pure Cloud

See how Cxp Analytics fits your customer base.

Become a partner →
Common questions

Partner FAQs

How does billing work?

Simple, subscription-based pricing.

Whose brand is it under?

Cxp Analytics can be white-labelled, so you can present it as your own solution.

How much deployment effort is involved?

It's designed to be simple and turnkey. The platform layers on top of your customer's existing CCaaS platform without rip-and-replace, and extracts insight from the previous day's conversations without complex setup or integration.

Where is data and recordings stored, and how secure is it?

Data sits in a secure, encrypted, GDPR-ready cloud environment here in the UK.

Which CCaaS platforms is it proven on?

Cxp Analytics is built to work with any CCaaS platform, so there's no vendor lock-in.

Become a partner

Strengthen your portfolio. Unlock new revenue.

Ready to transform customer contact into your customers' competitive advantage? Connect with TelXL's CX specialists to discover how Cxp Analytics fits your channel.

+44 3300 220022 partners@telxl.com

Start the partner conversation

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